LEADERSHIP

Alexander Mousiadis
Executive Vice President

Alexander Mousiadis has had extensive experience in licensing operations, sales and account management and he has worked with some of the world's leading brands. His expertise includes business development and strategic planning, as well as international sourcing, manufacturing, quality assurance, licensing and legal. Mr. Mousiadis maintains an extensive network of licensee, retail, distribution, production contacts in Europe and Asia.

Prior to joining FUSION Licensing, Mr. Mousiadis served as ceo and co-founder of Full World Trading, a full-service Import-Export Consultancy offering global sourcing management, inspection, supply chain management and other customized business solutions. He was responsible for sourcing over US$100 million worth of goods from China and India annually for major European clients in the fashion apparel, accessories, and home furnishings industries.

As a Business Affairs/Licensing Executive for Mattel, Inc., Mr. Mousiadis negotiated corporate intellectual property/licensing agreements and approvals. He was responsible for quality and brand assurance and was designated as primary liaison for major licensors such as Boeing, Lockheed Martin, Coca-Cola, Intel, Touchstone Pictures, Warner Bros. and NASA. At DIRECTV, Inc., he provided expert Branding and legal input for all printed marketing, sales and advertising materials, point-of-sale collateral, direct mail, posters, print ads, billboards, training manuals, websites, television and radio ads.