SERVICES

FUSION Licensing offers a comprehensive range of brand licensing related services. Our strategic Brand Extension approach to licensing drives the overall process, and our proven methodology includes a proprietary Brand DNA™ Analysis used to define Core Brand Attributes and their possible relevance to new categories and business areas. FUSION clients have utilized the findings from this process to sharpen the brand communications and messaging strategies in support of their primary businesses as well as marketing in support of licensing program.
Services include:

  • Strategic Planning
  • Licensing Program Development
  • Brand Representation
  • Brand Extension Licensing
  • Traditional Category Licensing
  • Sales and Contract Negotiation
  • Marketing Research
  • Brand Attribute Identification
  • Concept Development
  • Product Development
  • Advertising & Promotion
  • Creative Services, Brand ID, Package Design, etc
  • Licensee Management & Coordination
  • Quality/Brand Assurance
  • Consultant to Manufacturers and Retailers
  • Brand Valuation Analysis

 

member since 1994